Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognise that good communication with their workforce is vital for continued success and profitability. In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life. This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change. The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.

Explores the way in which internal communication is conducted across different sectors and in organizations of different types and sizes, and provides tools for effective communication with employees. Voluntary Sector Lyn Smith uses practical examples from organisations of all sizes and from across all sectors to illustrate how internal communication is vital, not only to the well-being of employees but also for the performance of the organisation. Charity Times getAbstract.com recommends it to anyone who needs a primer on why internal communication is increasingly important in the corporate world. www.getAbstract.com This book is for the practitioner to understand the broader context of their profession and for the theoretician to understand the reality of practicing internal communications in the real world. Professional Marketing Magazine getAbstract recommends it to anyone who needs a primer on why internal communication is increasingly important in the corporate world. GetAbstract

Lyn Smith has worked as a professional communicator for over 30 years: in newspaper journalism, and subsequently in consultancy, and for a wide range of not-for-profit organizations. She lectures on public relations.