YouTube :Online Video and Participatory Culture - Digital Media and Society
YouTube :Online Video and Participatory Culture - Digital Media and Society
paperback
Published:
27 July, 2018
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Description
Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms. Meanwhile, YouTube’s diverse communities of content creators, who developed the platform’s most distinctive cultural forms and genres, have strong ideas and interests of their own.
While preserving the original edition’s forensic analysis of YouTube’s early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters. Burgess and Green show how, over its more than a decade of existence, YouTube’s dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges.
The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780745660196 |
| ISBN10 | 0745660193 |
| Number Of Pages | 180 |
| Item Weight | 268 g |
| Product Dimensions | 147 x 208 x 18 mm |
| Publisher / Reseller | John Wiley and Sons Ltd |
| Format | paperback |
| Edition | 2nd edition |
Media Reviews
A decade ago, Burgess and Green documented the co-creation by tech innovators, business and the public of an extraordinary platform for participatory culture. Now, they tell the equally fascinating story of how what happened next, in an account that combines rigorous research and rich insights into a hugely influential yet profoundly unstable object of study.
Sonia Livingstone, London School of Economics and Political Science
YouTube examines the participatory conditions that enable consumers of content to become producers, and in so doing, abandon rigid boundaries that have long divined how we understand media content. This book is about the future of media. Read this and forever leave your assumptions about what TV was and might have been behind.
Zizi Papacharissi, University of Illinois at Chicago
GoodReads Reviews
Author's Bio
Jean Burgess is Professor of Digital Media and Director of the Digital Media Research Centre at Queensland University of Technology.
Joshua Green is a Solution Principal in the Customer Strategy practice at Slalom, a purpose-driven business and technology consulting firm.