This introductory level textbook in microeconomics, should be suitable for a wide range of students but is particularly aimed at non-specialists and those on policy-oriented courses. David Gowland covers the full range of theoretical topics but blends these throughout with illustrative examples and exercises. This provides students with a clear and accessible introduction to the value of microeconomic analysis in understanding the functioning of an economy at the microeconomic level. The book covers: the market mechanism; producer and consumer choice; the firm; market structure; monopoly problems; taxation; government policy; the labour market; and trade unions. Students following introductory microeconomics courses at schools, colleges, polytechnics and universities may find this a lively introduction to what can be a dry subject for the beginner.