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Life's a Pitch

3.69 ( 39 Ratings by Goodreads)
Life's a Pitch

Life's a Pitch

(Author) (Author)
3.69 (39 Ratings by Goodreads)
paperback
Published: 14 February, 2007
Standard worldwide delivery by Tue, June 16 - Fri, June 19
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Description

The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life..."Life's a Pitch" is the ultimate how-to book - a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, "Life's a Pitch" tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. And the results of a successful pitch are - quite simply but rather persuasively - money and power. Part inspirational manual for business, part guidebook to a successful and happy social life, "Life's a Pitch" is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.
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More Details

Type Book
ISBN13 9780593056431
ISBN10 0593056434
Number Of Pages 256
Item Weight 659 g
Product Dimensions 19 x 197 x 184 mm
Publisher / Reseller Bantam Press
Format paperback
Edition First edition
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Author's Bio

Roger Mavity is the Chief Executive of Conran Holdings. In the past he has run his own advertising company, pitching successfully for business from the likes of Honda, Minolta and Burberry. He then became Chief Executive of Granada Leisure before masterminding the company's successful pitch to the City to buy the Forte Group - still the largest hostile takeover bid in British commercial history. Stephen Bayley first became famous as an authority on style and design when Sir Terence Conran chose him to head up the Boilerhouse at the V&A, Britain's first permanent exhibition of design. He then went on to become the first Chief Executive of the Design Museum and he is now a celebrated, outspoken broadcaster and critic, author of 12 books and consultant on design and presentation to companies such as Ford and Coca-Cola.

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