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How to Prepare a Marketing Plan 5th Edition
How to Prepare a Marketing Plan 5th Edition
hardback
Published:
30 November, 1998
hardback
Published:
30 November, 1998
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Description
Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780566077845 |
| ISBN10 | 0566077841 |
| Number Of Pages | 352 |
| Item Weight | 725 g |
| Publisher / Reseller | Taylor & Francis Ltd |
| Format | hardback |
| Edition | 5th Revised edition |
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