Frederick J. Gravetter and Larry B. Wallnau combine an intuitive, easy-to-understand writing style with a wide variety of built-in learning aids and real-world examples. Applications are integrated to ensure that even students with a weak background in mathematics can achieve mastery of basic statistical concepts. Students using the book go beyond thinking of statistics as just a part of a course they have to take, instead coming to appreciate it as a growing field that helps us make sense of data in our world. The authors skillfully demonstrate to students that having an understanding of a variety of statistical procedures will help them understand published findings, as well as become savvy consumers of information.