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Scenario Planning: Managing for the Future
Scenario Planning: Managing for the Future
hardback
Published:
30 October, 1997
hardback
Published:
30 October, 1997
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Description
Scenario planning techniques enable people to think about uncertainty in a structured way. This allows people to plan by encompassing the ranges of uncertainty by looking for early indicators of directions and by identifying possible courses of action. This book aims to provide an account of scenario planning and make area accessible to business decision makers, as well as corporate planners. It covers: what are scenarios,and how they relate to planning; why and when to use them; and how to use them (and how not to use them).
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780471977902 |
| ISBN10 | 047197790X |
| Number Of Pages | 422 |
| Item Weight | 739 g |
| Product Dimensions | 29 x 233 x 159 mm |
| Publisher / Reseller | John Wiley & Sons |
| Format | hardback |
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Media Reviews
.. this should be of interest to all strategic planning consultants.. ( Consulting Management, No Date Given)
Author's Bio
Gill Ringland graduated as a physicist, spending two years at the University of California at Berkeley and a year as a Fellow of Oxford, before moving into the area of computing. After working for an expanding software house, where she became Chief Technical Consultant, Gill moved on to work for the Computing Science Committee of the UK and the Engineering Research Council. She is a Liveryman of the City of London, a Fellow of the BCS and a Member of the IEEE. In her current post as Group Executive Gill Ringland is responsible for strategy at ICL