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Services for UMTS: Creating Killer Applications in 3G (Electrical & Electronics Engr)

4.00 ( 2 Ratings by Goodreads)
Services for UMTS: Creating Killer Applications in 3G (Electrical & Electronics Engr)

Services for UMTS: Creating Killer Applications in 3G (Electrical & Electronics Engr)

(Author) (Author)
4.00 (2 Ratings by Goodreads)
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Published: 25 March, 2002
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Description

UMTS is not about Technology, it is about Services...The UMTS or 3G environment is the ultimate convergence of fixed and mobile, voice and data, content and delivery. The result will be the largest and most complex communications system that man has designed. If you want a challenge then this is the industry to be in. Services for UMTS (Universal Mobile Telecommunication System) or 3G (3rd Generation mobile networks) is a book about the near future, where UMTS allows mobile phones and other devices for communication, entertainment, personalised services, utility and fun to be used in new ways. While it is difficult to predict the potential of UMTS in the future in a precise way, broad categories and general service ideas are emerging. This book looks at over 200 of these possible applications and provides more detailed scenarios for over 100 of them. It explores these ideas in depth, with suggestions on how to create exciting and viable services for a new world. This book intends to answer many of the current UMTS service questions as well as introduce new ideas and concepts to enable operators to create a winning UMTS services strategy. aeo What should the focus of service creation be to ensure early time to profit in UMTS? aeo What are the key market segments that should be addressed with UMTS services? aeo Is there a killer application or applications that will revolutionise the industry? aeo What are the differentiating factors that will separate the leaders from the UMTS pack? aeo 15 aspects of the business analyzed by value chains and business models aeo The 5 Ma s of successful UMTS Service Definition Written for the non--technical reader and with a strong business focus, Services for UMTS is a must--read for anybody wanting to enter the UMTS environment, make money in it, or to understand it.
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More Details

Type Book
ISBN13 9780471485506
ISBN10 0471485500
Number Of Pages 392
Item Weight 679 g
Product Dimensions 155 x 30 x 234 mm
Publisher / Reseller John Wiley & Sons
Format other
Edition 1
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Media Reviews

It is a good resource for operators and business managers, and will also serve as a convenient tutorial for new 3G service providers. (Computing Reviews.com, January 19, 2004) Essentially anyone keen to take advantage of the undoubted business opportunities presented by 3G will find this book an inspiring and compelling read. (www.mformobile.com, 30 May 2002) ...another excellent book...one of those a if you only read one book about 3G read this onea books... (www.tomhume.org, 3 July 2002) ...comphrehensive, accurate, well documented, clear and logically structured... (EBU Technical Review, 20 December 2002)

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Author's Bio

Tomi is an independent consultant on 3G strategy. Previously he set up and headed Nokiaa s Global 3G Business Consultancy department. Earlier he worked for three operators/carriers in Finland and New York, creating the worlda s first fixed--mobile service bundle, and setting a world record for challenger operator market share, as well as participating in telecoms standardization. He started work as a controller on Wall Street. Tomi holds an MBA from St Johna s University New York. Joe has been in the telecommunications industry since 1979 when he joined BT. He has worked in the mobile telecommunications arena since 1985 where he worked in the emerging European mobile phone market. He has been with Nokia for over 10 years holding various positions in sales, marketing and strategic areas for the mobile infrastructure business. He started his career in the Royal Navy as a radio engineer and now lives in Finland with his family.

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