When you buy a used copy YOU SAVE
1.34Kg of CO2
168 litre(s) of Water
0.0101 Tree(s)
1 book donated to global literacy projects
All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits
All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits
hardback
Published:
25 January, 1996
hardback
Published:
25 January, 1996
Standard worldwide delivery by
Tue, July 7 - Fri, July 10
Order within
0
Condition:
USED
$8.83
RRP
$56.03
You save $47.20 (84%)
Available
2
in stock
FREE Returns within 30 days
Description
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780471120049 |
| ISBN10 | 0471120049 |
| Number Of Pages | 336 |
| Item Weight | 651 g |
| Product Dimensions | 30 x 244 x 162 mm |
| Publisher / Reseller | John Wiley & Sons |
| Format | hardback |
See More +
Author's Bio
Garth Hallberg, Worldwide Director of Differential Marketing at Ogilvy & Mather, is one of the few people in the industry with extensive experience in both media advertising--at J. Walter Thompson--and direct marketing--at Ogilvy Direct. His clients have included such leading marketers as Kraft, Unilever, Seagram, Kimberly-Clark, Sears, and Ford.