Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

Coverage includes:

• Understanding Search Engine Optimization
• Relearning How You See the Web
• Picking the Right SEO Tools
• Finding SEO Problems
• Solving SEO Problems
• SEO Best Practices
• The SEO Consulting Process
• Comprehensive Site Audit (Informational Website)
• Comprehensive Site Audit (E-Commerce Website)
• Understanding the SEO Industry
• Search Engine Verticals
• Optimizing for Alternative Search Engines
• Setting Up a Testing Platform
• SEO Resources
• Attending SEO Conferences

Danny Dover is a passionate SEO consultant and influential writer. During his tenure at SEOmoz.org (as Lead SEO), he did SEO consulting for many of the world's most popular websites including Facebook, Microsoft, and Comcast. His oft-cited expertise has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous SEO conferences and his writings have been accessed online in more than 175 different countries. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. He's written over 200 articles on SEO strategy and techniques.