The Adweek Copywriting Handbook :The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Adweek Copywriting Handbook :The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
paperback
Published:
2 January, 2007
paperback
Published:
2 January, 2007
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Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780470051245 |
| ISBN10 | 0470051248 |
| Number Of Pages | 368 |
| Item Weight | 635 g |
| Product Dimensions | 185 x 231 x 23 mm |
| Publisher / Reseller | John Wiley & Sons Inc |
| Format | paperback |
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Author's Bio
JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.