The Strategic Management of Information Systems :Building a Digital Strategy

3.57 ( 51 Ratings by Goodreads)
The Strategic Management of Information Systems

The Strategic Management of Information Systems :Building a Digital Strategy

(Author) (Author)
3.57 (51 Ratings by Goodreads)
paperback
Published: 22 April, 2016
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Description

  • A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
  • Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
  • Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
  • Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
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More Details

Type Book
ISBN13 9780470034675
ISBN10 047003467X
Number Of Pages 504
Item Weight 885 g
Product Dimensions 188 x 246 x 28 mm
Publisher / Reseller John Wiley & Sons Inc
Format paperback
Edition 4th edition
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Author's Bio

Joe Peppard and John Ward present a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. This approach can be used by executives, managers and IS/IT professionals, working together, to combine their experience and skills to identify what can and needs to be done and how best to do it, so that IS/IT is managed strategically.

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