Butterfly Economics :A New General Theory of Social and Economic Behavior
Butterfly Economics :A New General Theory of Social and Economic Behavior
paperback
Published:
25 January, 2001
paperback
Published:
25 January, 2001
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Description
In this cogently and elegantly argued analysis of why human beings persist in engaging in behaviour that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780465053568 |
| ISBN10 | 0465053564 |
| Number Of Pages | 240 |
| Item Weight | 242 g |
| Product Dimensions | 128 x 203 x 15 mm |
| Publisher / Reseller | Basic Books |
| Format | paperback |
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Author's Bio
Paul Ormerod has been head of the Economic Assessment Unit at The Economist and a visiting professor at the Universities of London and Manchester. He lives in London.