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European Business
European Business
paperback
Published:
12 October, 2006
paperback
Published:
12 October, 2006
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Description
Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features.
Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment - integration - how it has affected the strategy and behaviour of businesses with a European presence.
New to this edition is:
- new material on the single European market, the single currency and related policy issues
- issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe's relationship with emerging economies like China
- an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources
- a companion website to provide extra material for students and lecturers
European Business is an essential read for all students of international business.
Visit the Companion website at www.routledge.com/textbooks/9780415351355
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780415351355 |
| ISBN10 | 0415351359 |
| Number Of Pages | 480 |
| Item Weight | 947 g |
| Product Dimensions | 19 x 235 x 171 mm |
| Publisher / Reseller | Routledge |
| Format | paperback |
| Edition | 2 |
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Author's Bio
University of Hull, UK Hull University Business School, UK