In full colour throughout and featuring new case studies, this fully revised and updated edition of the best-selling AS Communication Studies: The Essential Introduction covers all aspects of Communication Studies for students of the AS and A Level media syllabus. The authors, who are experienced teachers and examiners, introduce students step-by-step to the main forms of communication - verbal, non-verbal, intrapersonal and group; they provide guidance on developing effective communication skills and advise on how these skills can be used to prepare for examinations. Individual chapters cover: *studying communication *effective communication *text and meanings in communication *communication practice *themes in personal communication *using communication skills to pass exams. AS Communication Studies: The Essential Introduction covers every part of an introductory Communication Studies course and includes several useful features and study aids, including: *activities for the classroom and practical assignments for individual study *worked examination questions *suggestions for further reading *glossary of key terms *case studies showing how theoretical concepts can be applied in everyday situations.

Praise for the first edition:

'Well written, organized and inventive, it sets the standards by which future textbooks will be judged' - Times Education Supplement