Marketing Apocalypse :Eschatology, Escapology and the Illusion of the End - Routledge Interpretive Marketing Research
Marketing Apocalypse :Eschatology, Escapology and the Illusion of the End - Routledge Interpretive Marketing Research
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Published:
11 December, 1997
paperback
Published:
11 December, 1997
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Description
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780415173568 |
| ISBN10 | 0415173566 |
| Number Of Pages | 312 |
| Item Weight | 580 g |
| Publisher / Reseller | Taylor & Francis Ltd |
| Format | paperback |
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Media Reviews
`Lateral thinking is what is needed and this book provides that sort of stimulus to fresh thinking that is vital if we are to survive' - Public Library Journal
Author's Bio
David Carson, Jim Bell, Stephen Brown