We all have a finite life-span. We are born, we get old and we die. Given the universiality of the ageing process, it is remarkable that there is almost a complete absence of study of culture and self-image of the middle aged and old. Images of Ageing: Cultural Representations of Later Life changes this. The contributors discuss images of ageing which have come to circulate in the advanced industrial societies today. They address themes such as: body and self image in everyday interaction; experience and identity on old age; advertising and consumer culture images of the elderly; images of ageing used by Government agencies in health education campaigns; the diversity of historical representations of the elderly; gender images of ageing; images of senility and second childhood; images of health, illness and death.

Mike Featherstone, Andrew Wernick