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Strategic Management: Awareness and Change
Strategic Management: Awareness and Change
paperback
Published:
16 August, 1990
paperback
Published:
16 August, 1990
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Description
This book discusses the structure of the strategic process and examines and explains how to assess the position and assets of a company and that of its competitors. The book then considers how to analyze the strategic resources of a company with respect to several aspects of its structure, such as its marketing, its people and its finance. It then considers the questions that need to be asked when developing a corporate strategy and the best methods for managing any changes that may be required.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780412375002 |
| ISBN10 | 0412375001 |
| Number Of Pages | 656 |
| Item Weight | 1000 g |
| Publisher / Reseller | Cengage Learning EMEA |
| Format | paperback |
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