Citizen Coke :The Making of Coca-Cola Capitalism
Citizen Coke :The Making of Coca-Cola Capitalism
paperback
Published:
6 December, 2016
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Description
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780393353341 |
| ISBN10 | 0393353346 |
| Number Of Pages | 448 |
| Item Weight | 454 g |
| Product Dimensions | 140 x 211 x 33 mm |
| Publisher / Reseller | WW Norton & Co |
| Format | paperback |
Media Reviews
"[Elmore offers] unaccustomed perspectives on a company whose leading product is a household name around the globe…I doubt the Coca-Cola Co. will much like it." -- Marc Levinson - Wall Street Journal
"What Elmore does best is analyze how Coke takes advantage of global public works and government interventions to boost its place in world markets…Citizen Coke began as a dissertation, and its points are lucid and logically presented; the language is accessible, and punchy chapter endings propel the story." -- Beth Macy - New York Times Book Review
"As the soda wars heat up, this book is an indispensable resource." -- Michael Pollan
"Coca-Cola is one of the most powerful economic institutions of our time, but its social and ecological impacts remain understudied. Now, in the hands of a talented young historian, corporate capitalism gets the attention it deserves in a careful dissection of the material underpinnings of the world’s most valuable brand. Citizen Coke will cause you to drink less and think more." -- Ted Steinberg, author of Gotham Unbound: The Ecological History of Greater New York
"Citizen Coke is a brilliant analysis of Coke’s empire in ecological, economic, and social terms. It allows us to see the contours of an economy based on partnerships between governments and corporations like Coca-Cola. It makes us conscious of the giant ecological footprint of the Real Thing, which impacts the real lives of real people. If you want a deeper understanding of our world today, read Citizen Coke." -- Vandana Shiva, author of Stolen Harvest: The Hijacking of the Global Food Supply
"A fascinating, thought-provoking approach to Coca-Cola history through the drink’s primary ingredients—water, sugar, high-fructose corn syrup, coca leaf, caffeine—and the glass, plastic, and aluminum that contain them." -- Mark Pendergrast, author of For God, Country & Coca-Cola
Author's Bio
Bartow J. Elmore teaches environmental and business history at The Ohio State University. For Seed Money, he received the J. Anthony Lukas Work-in-Progress Award and a New America fellowship. He lives with his family in Columbus, Ohio.