Brain Bugs :How the Brain's Flaws Shape Our Lives
Brain Bugs :How the Brain's Flaws Shape Our Lives
paperback
Published:
6 August, 2012
paperback
Published:
6 August, 2012
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Description
The human brain may be the best piece of technology ever created, but it’s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain’s inherent flaws but also gives us the tools to counteract them.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780393342222 |
| ISBN10 | 0393342220 |
| Number Of Pages | 322 |
| Item Weight | 330 g |
| Product Dimensions | 142 x 211 x 25 mm |
| Publisher / Reseller | WW Norton & Co |
| Format | paperback |
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Media Reviews
"[An] intriguing take on behavioral economics, marketing and human foibles." -- Kirkus Reviews
"An ingenious idea, and Buonomano has fully delivered on its promise. . . . A remarkably accessible and engaging introduction to the neuroscience of the human condition." -- Sam Harris, author of The Moral Landscape
"A great book, filled with nuggets about how the brain works—and falters—and even some suggestions on how to put it to better use." -- Joseph LeDoux, author of The Emotional Brain
GoodReads Reviews
Author's Bio
Dean Buonomano is a professor of neurobiology and psychology at UCLA and a leading theorist on the neuroscience of time. His previous book, Brain Bugs: How the Brain’s Flaws Shape Our Lives, was a Wall Street Journal bestseller.