BUSN

BUSN

paperback
Published: 3 June, 2022
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Description

Learn business in the way that's best for you with Kelly/Williams' BUSN, 12E and online resources from 4LTR Press. Visually-driven and current, this edition integrates even more of today's latest examples within an interesting narrative approach. Updated content covers key business concepts while remaining brief. You see the impact of COVID-19 on businesses and individuals. New and updated chapter examples and feature boxes highlight real companies and business challenges, such as Netflix finances, GameStop stock, accounting fraud at China's Luckin' Coffee and cash budgets for PlayStation 5 and other gaming consoles. You can study "on the go" with unique, tear-out Review Cards and chapters you can read or listen to. Learn on your terms as you use BUSN MindTap with the printed text or on its own. New online activities, cases, videos and quizzes help you prepare for exams. You can even track your scores to know where to focus study efforts. Cengage Infuse online study tools are also available to master content.
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More Details

Type Book
ISBN13 9780357122945
ISBN10 0357122941
Number Of Pages 400
Item Weight 750 g
Product Dimensions 87 x 8 x 112 mm
Publisher / Reseller Cengage Learning, Inc
Format paperback
Edition 12th edition
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Author's Bio

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today’s business environment. Ms. Kelly earned her master’s degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom. Dr. Chuck Williams began working at age eight, babysitting, mowing lawns, raking leaves, shoveling snow and delivering newspapers. At 12, he won an all-expense-paid trip to New York City for signing up the most new subscribers in his region. He later worked as a stock boy at a pharmacy and shoe store, sandblasted furnaces at a steel company, repaired roads for the highway department, detailed cars at a Chevy dealership and worked at General Motors. These varied jobs, along with dinnertime talks about his mother’s work experience at a Fortune 500 company, sparked his interest in management and the impact, both good and bad, it can have on people’s lives. Dr. Chuck Williams served as Dean and Professor of Management at the Andre Lacy School of College of Business at Butler University, Dean and Professor of Management at the Eberhardt School of Business at the University of the Pacific, Associate Dean, Chair of Management and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University, Assistant Professor of Management at Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behavior, human resources and strategic management while earning his MBA and Ph.D. in Business Administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal and employee training and goal setting. Dr. Williams published research in the Journal of Applied Psychology, Academy of Management Review, Human Resource Management Review, Personnel Psychology and the Organizational Research Methods Journal. He was a member of the Journal of Management’s editorial board and served as a reviewer for numerous other academic journals.

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