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Successful Marketing In A Week - Successful Business in a Week S.
Successful Marketing In A Week - Successful Business in a Week S.
hardback
Published:
7 May, 1992
hardback
Published:
7 May, 1992
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Description
This book is designed as a practical guide to marketing skills. Aimed at junior and middle managers, it explains why marketing is necessary, and how a successful marketing plan can be devised and implemented. It introduces the rudiments of marketing strategy and shows how a good marketing plan is essential for a profitable organization. Using practical examples and lists, it explains how and why to adopt a marketing orientation. There is also advice on marketing research and the matching of the product to the customer's ideas. Eric Davies is Managing Partner of SRD Consultants.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780340555392 |
| ISBN10 | 0340555394 |
| Number Of Pages | 80 |
| Item Weight | 90 g |
| Product Dimensions | 6 x 198 x 128 mm |
| Publisher / Reseller | Hodder & Stoughton |
| Format | hardback |
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