'This is a love letter to the wayward creativity that has fired generations of British youth tribes - all those Mods, suedeheads, peanuts, punks, Teds and bomb-site dandies who dressed as though they owned the world. Nobody has written this incisively about kids dressing up since Tom Wolfe, nobody has written this lyrically about youth tribal lore since Colin MacInnes, and nobody has ever written a book this good about why all those long-gone Little Caesars had the desperate craving to look gorgeous.

Robert Elms has written the Fever Pitch of urban street fashion - his book really is as obsessive, and as beautiful, and as brilliant, as that. A wonderful book that should be read by everyone who believes that clothes are tools for living.'

- Tony Parsons

'This is not only the youth cult confessional to end them all , but also a comprehensive summary of everything that's happened to men's clothes in Britain over the last 30 years. If you grew up in the Seventies or Eighties, if you ever spent more on a pair of trousers than you needed to, if you ever got beaten up for having the wrong haircut, then this is the book for you. Funny accurate and touching.' - Dylan Jones, Editor GQ

Robert Elms is an award-winning journalist, broadcaster and author. He writes regularly for the national press and hosts a daily afternoon show on BBC London. His previous books include Spain: A Portrait After the General. He lives in Camden.