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Marketing Strategy and Competitive Positioning

4.07 ( 70 Ratings by Goodreads)
Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

(Author) (Author) (Author) (Author)
4.07 (70 Ratings by Goodreads)
paperback
Published: 17 December, 2007
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Description

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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Type Book
ISBN13 9780273706977
ISBN10 0273706977
Number Of Pages 636
Item Weight 997 g
Product Dimensions 182 x 34 x 246 mm
Publisher / Reseller Financial Times/ Prentice Hall
Format paperback
Edition 4
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