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Marketing Research: An Applied Approach
Marketing Research: An Applied Approach
paperback
Published:
28 December, 2006
paperback
Published:
28 December, 2006
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Description
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780273706892 |
| ISBN10 | 0273706896 |
| Number Of Pages | 864 |
| Item Weight | 1458 g |
| Product Dimensions | 192 x 36 x 262 mm |
| Publisher / Reseller | Financial Times/ Prentice Hall |
| Format | paperback |
| Edition | 3 |
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