"An excellent primer on accounting, this book explains in simple language how to understand balance sheets, profit and loss accounts and cash flow statements. It also has useful chapters covering important subjects like return on capital employed, gearing and book values as well as providing insight into the tricks of the accounting trade." Jim Slater, investment guru and best selling author of The Zulu Principle This is the new edition of the bestselling guide to understanding and using business accounts and accounting principles, written in a way that even the financially nervous novice can easily absorb. Accounting is generally viewed as a highly technical and complex subject. However, accounts are actually based on simple principles. It's not company accounts that are complex, it's all too often the way that they are explained. In this simple, easy read book, the author guides you through all the major accounting concepts. Discover how to master company accounts, understand balance sheets, profit and loss accounts and cash flow systems. Learn to analyse and monitor your company's financial performance."Accounts Demystified" is the definitive, user-friendly guide to the fundamental principles of accounting that no manager will want to be without.

You won't find a better explanation of the fundamentals of accounting and financial analysis than this. Trust me - no other book makes the subject as simple and clear. Jamie Reeve, Lynx Capital Ventures Explains what many people find a complicated subject in very clear and simple terms. I will be recommending this book to all our new trainees. Jonathan Munday, Partner, Rees Pollock Accountants Finance friendly...this book swears to make business accounts a doddle, no matter how ditsy we are. Executory News