Ideology and the Image :Social Representation in the Cinema and Other Media
Ideology and the Image :Social Representation in the Cinema and Other Media
paperback
Published:
22 October, 1981
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Description
To what degree, Nichols asks, does ideology inform images in films, advertising, and other media? Does the cinema or any other sign system liberate or manipulate us? How can we as spectators know when the media are subtly perpetuating a specific set of values? To address these issues, the author draws from a variety of approaches—Marxism, psycholanalysis, communication theory, semiotics, structuralism, the psychology of perception. Working with two interrelated theories—ideology and image-systems, and ideology and principles of textual criticism—Nichols shows how and why we make emotional investments in sign sytsems with an ideological context.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780253202567 |
| ISBN10 | 0253202566 |
| Number Of Pages | 334 |
| Item Weight | 513 g |
| Publisher / Reseller | Indiana University Press |
| Format | paperback |
Media Reviews
"Nichols employs current theories of narrative ... in a wide-ranging exploration of the various codes of cinematic representation... His work with the structure of documentary and ethnographic film is ... innovative." Library Journal "What makes this book so interesting is the care given to explaining theoretical principles... [Nichols's] textual analyses are useful models not only for film criticism, but for a more broadly contextual analysis of the relationship between art and ideology." Afterimage