Global markets have been thrown into chaos, as crazy investments lead to wild booms and busts, economic inequality and even political fallout.

In The Madness of Markets, Professor Alex Edmans uncovers the hidden forces that have driven global markets off course – from Reddit frenzies to CEO ego trips – hype cycles and social contagion have caused even the smartest investors to make irrational decisions.

Their mistakes can become your advantage. Edmans shows not only how you can protect yourself from costly investing mistakes, but also how to capitalise when others misstep. Through insights and strategies built upon his leading research, discover how to make smart decisions in a world that often thinks fast, loud and wrong.

Alex Edmans is Professor of Finance at London Business School and a widely recognised global expert on behavioural finance, responsible business and misinformation. He has spoken at Davos, testified in the UK House of Commons and has reached millions through his hugely popular TED talks and his contributions to outlets such as the BBC, CNBC, the Guardian and the Independent.


He is the author of May Contain Lies, which was an Amazon #1 bestseller and received huge acclaim from the Times, The Guardian, Wall Street Journal, and The Financial Times. His first book Grow the Pie was a Financial Times Book of the Year for 2020.