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Service Operations Management

Service Operations Management

Service Operations Management

(Author) (Author) (Author)
hardback | English
Published: 12 March, 1990
Standard worldwide delivery by Mon, June 29 - Thu, July 2
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Description

for undergraduate and graduate courses in Service Management or Service Operations Management. This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.
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Type Book
ISBN13 9780205122509
ISBN10 0205122507
Number Of Pages 596
Item Weight 1010 g
Product Dimensions 32 x 241 x 184 mm
Publisher / Reseller Pearson
Format hardback
Edition 1st.Ed.1990
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