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Driving over a Cliff: Business Lessons from the World's Car Industry (Economist Intelligence Unit)
Driving over a Cliff: Business Lessons from the World's Car Industry (Economist Intelligence Unit)
hardback
Published:
7 November, 1994
hardback
Published:
7 November, 1994
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Description
This text presents a holistic and strategic review of the motorcar industry, across time and geographies and spanning different sectors and functions.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780201593921 |
| ISBN10 | 0201593920 |
| Number Of Pages | 288 |
| Item Weight | 566 g |
| Product Dimensions | 171 x 19 x 248 mm |
| Publisher / Reseller | Addison Wesley |
| Format | hardback |
| Edition | 1 |
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Media Reviews
' ... A fascinating account of the car industry and its possible futures.' Business Times ' ... a riveting - though disturbing - read for anyone interested in the motor industry.' The Engineer