When you buy a used copy YOU SAVE
1.8Kg of CO2
225 litre(s) of Water
0.0135 Tree(s)
1 book donated to global literacy projects
Business Economics
Business Economics
paperback
Published:
22 April, 2010
paperback
Published:
22 April, 2010
Standard worldwide delivery by
Mon, July 20 - Thu, July 23
Order within
0
Condition:
USED
$10.39
RRP
$49.41
You save $39.02 (79%)
Available
2
in stock
FREE Returns within 30 days
Popular Books by Andrew Gillespie
View All Books by Andrew Gillespie
Description
What determines the demand for products? Why do some businesses succeed and others fail? How do managers establish a pricing strategy? In the world of business, the ability to understand economic issues is crucial to making successful business decisions. Written specifically for business students, this lively and stimulating textbook provides an ideal introduction to economics. The author adopts the viewpoint of a manager and focuses on the relevance of economic concepts to business practice. While the content is firmly based in economic theory, the text is packed full of thought provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to readily engage with economics. Business Economics is particularly well suited to one semester modules, and its concise and accessible style makes it core reading for all business students taking their first module in economics. Online Resource Centre For registered adopters of the book: A testbank of questions Customizable PowerPoint slides Case study teaching notes with guide answers to the questions Group exercises based on the 'you are the manager' activities in the book Figures from the text VLE cartridge For Students: Self test questions Additional short case studies Audio animated PowerPoints for more complex graphs Chapter summary podcasts of 3-5 minutes, summarizing the key concepts in each chapter Sample essays Links to LSE video and podcast lectures Solutions to exercises 'One step further' feature containing more advanced material Oxford NewsNow
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780199565184 |
| ISBN10 | 019956518X |
| Number Of Pages | 450 |
| Item Weight | 996 g |
| Product Dimensions | 184 x 26 x 244 mm |
| Publisher / Reseller | OUP Oxford |
| Format | paperback |
See More +
GoodReads Reviews
Author's Bio
Andrew Gillespie is Head of Business Studies and Accounts, d'Overbroeck's College, Oxford, and Visiting lecturer, Oxford Brookes University, Oxford. He is the author of Foundations of Economics, Oxford University Press, 2007.