Magnetic Venture is the inside story of Oxford Instruments, the first substantial spin-off company from Oxford University, established in 1959. Written by one of its founders, it describes the ups and downs, the mistakes and successes of a growing science-based company. Over four decades Oxford Instruments grew from its small beginnings in a garden shed to an international company pioneering developments in superconductivity and medical instruments. It has been rightly celebrated as one of Britain's business successes, and became the role model for many later spin-offs. Although the environment for new technology companies has changed much since the early 1960s, many of the problems and challenges for growing science-based firms remain the same. Audrey Wood both tells an exciting story of endeavour and risk-taking, and touches on many issues of importance for today's entrepreneurs. Among these are: the nature of innovation, technology transfer, R&D strategies, marketing, sources of investment, entrepreneurship, university-industry relations, changes in cultural attitudes, management styles, growth cycles, and problems of acquisitions and mergers. Magnetic Venture explains how scientific novelties were developed into important products. The first was superconductivity, from which the company developed magnets for research, magnets for unravelling the structures of molecules in the design of new drugs, and, best known to the public, magnets for body-scanning. The final chapter looks in detail at the Oxford Trust and tells how this organization has been instrumental in promoting a better environment for the formation and incubation of new science-based companies. The story will appeal to many business academics and researchers, advisers and policy makers, the new breed of scientist/entrepreneur, and those interested in important scientific developments such as superconductivity, ultra-low temperatures, and magnetic imaging.

Magnetic Venture provides a valuable, detailed account of the develpment of Oxford Instruments. The book is unusual, being less the history than the autobiography of a business. Audrey - for 24 years a director and key figure - is an insider reporting events in which she participated. With her access to the firm's folk memomry and records and her perceptive approach, she provides a unique account of a pioneerng business. * THES *

Audrey Wood was the co-founder of Oxford Instruments with her husband Martin, and remained a director until 1983 when it became a public company. Born in China, she was later educated at Cambridge University where she read both Natural Sciences and English Literature. For various periods in its early history, Audrey Wood was in charge of the company's administration, finance, marketing, and publicity, in addition to holding the legal position of Company Secretary until 1982. She travelled extensively to hold exhibitions and to visit customers in Russia, Eastern and Western Europe, USA, Japan, and Australia. Audrey Wood resigned from the Board in 1983 when Oxford Instruments was floated on the stock exchange, but has remained in close contact with the company.