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Strategic Brand Management

Strategic Brand Management

Strategic Brand Management

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Published: 1 July, 2015
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Description

Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
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More Details

Type Book
ISBN13 9780198704201
ISBN10 0198704208
Number Of Pages 352
Item Weight 358 g
Product Dimensions 149 x 18 x 214 mm
Publisher / Reseller OUP Oxford
Format paperback
Edition 3
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