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Foundations of Corporate Success :How Business Strategies Add Value

4.07 ( 29 Ratings by Goodreads)
Foundations of Corporate Success

Foundations of Corporate Success :How Business Strategies Add Value

(Author)
4.07 (29 Ratings by Goodreads)
paperback
Published: 20 April, 1995
Standard worldwide delivery by Fri, July 24 - Wed, July 29
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Description

How did BMW recover from the edge of bankruptcy to become on of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips's outstanding record in innovation not been translated into success in the market? What can be learnt from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks `What makes a business successful?' Drawing on his own business experience and on concepts in economics, legal theory, and sociology, the author presents a fresh approach to questions of business strategy. He rejects the military analogy which underpins much strategic thinking, in which success depends on size and share, on vision and leadership, on shifting patterns of mergers and alliances. John Kay argues that outstanding businesses derive their strength from a distinctive structure of relationships with employees, customers, and suppliers, and explains why continuity and stability in these relationships is essential for a flexible and co-operative response to change. By integrating organizational and financial perspectives on the performance of the firm, Kay not only gives insights into the creation of effective business strategies, but sheds light on the success - and failure - of national economies. As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years. It will be vital reading for all who want to understand what distinguishes the successful company.
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More Details

Type Book
ISBN13 9780198289883
ISBN10 019828988X
Number Of Pages 432
Item Weight 659 g
Product Dimensions 156 x 235 x 25 mm
Publisher / Reseller Oxford University Press
Format paperback
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Media Reviews

one of the most important 'strategic thinking" books in years...I can think of no better way of preparing for an examination in business strategy * The Director *
You must read ... Foundations of Corporate Success. Kay is the currently the best management theorist in Britain, bar none. * Business Age *

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Author's Bio

John Kay is a visiting Professor of Economics at the London School of Economics, a Fellow of St John's College, Oxford. He is a Fellow of the British Academy, a Fellow of the Royal Society of Edinburgh, and a member of the Scottish Government's Council of Economic Advisers. He is a director of several public companies and contributes a weekly column to the Financial Times. He is the author of many books, including The Truth about Markets (2003) and The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry (2009) and his latest book, Obliquity was published by Profile Books in March 2010.

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