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Marketing Strategy and Competitive Positioning, 2nd Ed.

4.16 ( 57 Ratings by Goodreads)
Marketing Strategy and Competitive Positioning, 2nd Ed.

Marketing Strategy and Competitive Positioning, 2nd Ed.

(Author) (Author)
4.16 (57 Ratings by Goodreads)
paperback
Published: 5 March, 1998
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Description

This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).
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More Details

Type Book
ISBN13 9780133712537
ISBN10 0133712532
Number Of Pages 496
Item Weight 820 g
Product Dimensions 168 x 26 x 228 mm
Publisher / Reseller Prentice Hall
Format paperback
Edition 2
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