Addressed to the "one-dimensional" entrepreneur who sets up in business with one predominant skill and lacks other business expertise, this book reviews problems faced by small businesses and ways of solving them. A wide range of case-study material illustrates how small businesses have dealt with this difficulty, with both success and failure. The advice in the book is drawn from government and private sources, and from the hundreds of small-business entrepreneurs with whom the author has come into contact whilst writing articles as a freelance journalist for the national and local press. David Oates received the Wincott Award in 1985, for a series of articles about small firms.