Winning Results with Google AdWords, Second Edition
Winning Results with Google AdWords, Second Edition
paperback
Published:
16 February, 2009
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Description
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Run a Profitable Google AdWords Campaign
Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!
- Create strategic groups of ads and keywords
- Understand Google's Quality Score ad ranking system and quality-based bidding
- Use the keyword tool to your advantage
- Develop a successful bidding strategy
- Write, test, and refine winning ads
- Filter out inappropriate prospects
- Expand proven ad campaigns
- Measure success using Google Analytics and other methods
- Increase conversion rates
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780071496568 |
| ISBN10 | 0071496564 |
| Number Of Pages | 400 |
| Item Weight | 652 g |
| Product Dimensions | 185 x 229 x 21 mm |
| Publisher / Reseller | McGraw-Hill Education - Europe |
| Format | paperback |
| Edition | 2nd edition |
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Author's Bio
Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns. Clients range from startups to Fortune 500 advertisers. In 1999, Goodman co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis, and soon after, found the intersection of Internet search and new-economy productivity to be all-consuming passions. Traffick.com gets more than 35,000 unique visitors per month. In 2002, he authored (e-book) 21 Ways to Maximize ROI on Google AdWords, a practical handbook which has been put into practice by thousands of advertisers. He is a frequent speaker at industry conferences and in the past year has been widely quoted in the business press, including: Fortune, Small Business, New Media Age, Reuters, CBS MarketWatch, Bloomberg Markets, The New York Times, BusinessWeek, the Globe and Mail.