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Transnational Management: Text, Cases & Readings in Cross-Border Management: Text, Cases and Readings in Cross-Border Management
Transnational Management: Text, Cases & Readings in Cross-Border Management: Text, Cases and Readings in Cross-Border Management
paperback
Published:
1 November, 2010
paperback
Published:
1 November, 2010
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Description
Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780071267434 |
| ISBN10 | 0071267433 |
| Number Of Pages | 840 |
| Item Weight | 1100 g |
| Product Dimensions | 184 x 26 x 232 mm |
| Publisher / Reseller | McGraw-Hill Higher Education |
| Format | paperback |
| Edition | 6 |
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Author's Bio
Christopher A. Bartlett, Harvard Business School Paul W. Beamish, The University of Western Ontario