This book continues to set the standard by which other Social Psychology texts are judged. The author's engaging writing style and unique, intimate voice make the text both compelling and readable, without being overly simplistic. The organization logically moves the student through the study of how people think, influence, and relate, including an appropriate balance of basic research and applied material for the course. This edition includes a greater emphasis on social psychology's applications to both work and in life, and uses video clips and vignettes to emphasize the relevance of social psychology research. The latest edition also marks the introduction of the Social Connection video series, which follows Myers' organization and brings classic research to life.