Got a great idea to start a business? So now what? "E-Myth Enterprise" explores the requirements that any new business must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors-through four fundamental categories-visual, emotional, functional, and financial. Together these form the twin strategies every entrepreneur must use to design a business. The latest book in the Gerber franchise, "E-Myth Enterprise" completes a training program any entrepreneur can use to fulfill his or her dream, and serves as a follow-up to "Awakening the Entrepreneur Within", showing would-be entrepreneurs how to put a great idea to work. Next, readers can turn to "E-Myth Revisited" for tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding. Following this, "The E-Myth Manager" provides essential guidance for the management of any business. Finally, for advice on how to take an existing business to the next level of growth and opportunity, readers can turn to "E-Myth Mastery".

"[A] straightforward book that distills the essential knowledge needed to create a completely original company...This quick, original, well-organized read is a valuable tool for budding entrepreneurs." -- Publishers Weekly "This excellent book is a must-read for current and aspiring entrepreneurs." -- Booklist

Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies-a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy-a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.