Influence: The Psychology of Persuasion - Collins Business Essentials

4.21 ( 176,258 Ratings by Goodreads)
Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion - Collins Business Essentials

(Author)
4.21 (176,258 Ratings by Goodreads)
paperback
Published: 1 February, 2007

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Description

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
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Type Book
ISBN13 9780061241895
ISBN10 006124189X
Number Of Pages 336
Item Weight 280 g
Product Dimensions 133 x 23 x 203 mm
Publisher / Reseller HarperBus
Format paperback
Edition 01
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Media Reviews

For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research
Influence should be required reading for all business majors. -- Journal of Retailing
This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine
The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology

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Author's Bio

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

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