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Essentials of Services Marketing
Essentials of Services Marketing
hardback
Published:
29 June, 2001
hardback
Published:
29 June, 2001
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Description
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780030288920 |
| ISBN10 | 0030288924 |
| Number Of Pages | 528 |
| Item Weight | 1118 g |
| Product Dimensions | 190 x 26 x 236 mm |
| Publisher / Reseller | Thomson Learning |
| Format | hardback |
| Edition | 2nd edition |
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