“Anytime I've been sad or happy or really mad about something, Pokémon have always been there by my side, through it all.” ASH KETCHUM

Like our heroes Ash and Pikachu, we are all on a road to personal mastery. But life isn’t always sunshine and Jigglypuffs.

Written by some of the greatest Pokémon trainers in history, this inspirational book of wit and wisdom offers advice for every turn of life’s winding path, from the road to Viridian City to the heady heights of Indigo Plateau.

Bursting full of positivity, humour and fun, this charming book of inspirational quotes and illustrations shows that although Jigglypuff, Meowth and Pikachu may be Pokémon, their values could not be more human. We all live in a Pokémon world.

Pokémon Book of Joy will leave you ready to face every challenge along the way. And to truly catch 'em all!

Pokémon is one of the most popular and successful entertainment franchises in the world, encompassing video games, the Pokémon Trading Card Game (TCG), mobile games and apps, animation and movies, Play! Pokémon competitive events, and licensed products. It was first established in Japan in 1996 with the launch of the Pokémon Red and Pokémon Green video games for the Game Boy™ system. The video games were released internationally in 1998 as Pokémon Red and Pokémon Blue. More than 20 years later, Pokémon continues to be a global entertainment mainstay and pop culture icon.