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What Would Google Do?
What Would Google Do?
hardback
Published:
5 February, 2009
hardback
Published:
5 February, 2009
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Description
What,s the question every business should be asking itself? According to Jeff Jarvis, it,s WHAT WOULD GOOGLE DO? If you,re not thinking or acting like Google - the fastest-growing company in the history of the world - then you,re not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today,s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well ...and More He applies these principles not just to emerging technologies and the Internet, but to other industries-telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing-showing ultimately what the world would look like if Google ran it.
The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780007312108 |
| ISBN10 | 0007312105 |
| Number Of Pages | 224 |
| Item Weight | 421 g |
| Product Dimensions | 152 x 30 x 232 mm |
| Publisher / Reseller | Collins |
| Format | hardback |
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Media Reviews
[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how business is done. --Financial Times
Author's Bio
By Jeff Jarvis