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Consumer Psychology for Marketing Consumer Psychology for Marketing by Stephen Brown, Gordon Foxall, Ronald E. Goldsmith

Consumer Psychology for Marketing

by Stephen Brown, Gordon Foxall, Ronald E. Goldsmith


ISBN 13: 9781861523716

Format: Paperback (260 pages)
Publisher: Thomson Learning
Published: 25 Jun 1998
Other Format: Paperback

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Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability by James Lenskold

Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability

by James Lenskold


ISBN 13: 9780071413633

Format: Hardcover (256 pages)
Publisher: McGraw-Hill Professional
Published: 01 Aug 2003

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Marketing Management: Providing, Communicating and Delivering Value Marketing Management: Providing, Communicating and Delivering Value by Bradley

Marketing Management: Providing, Communicating and Delivering Value

by Bradley


ISBN 13: 9780130653437

Format: Textbook Binding (990 pages)
Publisher: Prentice Hall
Published: 31 Mar 1995

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Uncommon Practice: People Who Deliver a Great Brand Experience Uncommon Practice: People Who Deliver a Great Brand Experience by Mr Shaun Smith, Mr Andy Milligan

Uncommon Practice: People Who Deliver a Great Brand Experience

by Mr Shaun Smith, Mr Andy Milligan


ISBN 13: 9780273659365

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 May 2002

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Inside Information: Making Sense of Marketing Data Inside Information: Making Sense of Marketing Data by D. V. L. Smith, J. H. Fletcher

Inside Information: Making Sense of Marketing Data

by D. V. L. Smith, J. H. Fletcher


ISBN 13: 9780471495437

Format: Hardcover (250 pages)
Publisher: John Wiley & Sons
Published: 16 Jan 2001

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Setting the PACE in Product Development: A Guide to Product and Cycle-time Excellence Setting the PACE in Product Development: A Guide to Product and Cycle-time Excellence by Michael E. McGrath

Setting the PACE in Product Development: A Guide to Product and Cycle-time Excellence

by Michael E. McGrath


ISBN 13: 9780750697897

Format: Paperback (240 pages)
Publisher: A Butterworth-Heinemann Title
Published: 31 Aug 1996

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Marketing Management for Non-profit Organizations Marketing Management for Non-profit Organizations by Adrian Sargeant

Marketing Management for Non-profit Organizations

by Adrian Sargeant


ISBN 13: 9780198775669

Format: Paperback (320 pages)
Publisher: Oxford University Press
Published: 01 Mar 1999

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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity by Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

by Jean Noel Kapferer


ISBN 13: 9780749420697

Format: Paperback (320 pages)
Publisher: Kogan Page Ltd
Published: 21 Sep 1997

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Successful Product Management (Marketing in Action) Successful Product Management (Marketing in Action) by Stephen Morse

Successful Product Management (Marketing in Action)

by Stephen Morse


ISBN 13: 9780749427023

Format: Paperback (150 pages)
Publisher: Kogan Page Ltd
Published: 28 Jun 1998

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The Product Managers Handbook, 3E The Product Managers Handbook, 3E by Linda Gorchels

The Product Managers Handbook, 3E

by Linda Gorchels


ISBN 13: 9780071459389

Format: Hardcover (408 pages)
Publisher: McGraw-Hill Professional
Published: 01 Dec 2005

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Management of Retail Buying Management of Retail Buying by Chris Thomas, R. Patrick Cash, John W. Wingate, Joseph S. Friedlander

Management of Retail Buying

by Chris Thomas, R. Patrick Cash, John W. Wingate, Joseph S. Friedlander


ISBN 13: 9780471723257

Format: Paperback (288 pages)
Publisher: John Wiley & Sons
Published: 10 Aug 2005

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