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The Fall of Advertising and the Rise of PR The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries

The Fall of Advertising and the Rise of PR

by Al Ries, Laura Ries


ISBN 13: 9780060081997

Format: Paperback (320 pages)
Publisher: HarperCollins
Published: 07 Oct 2004

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Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability by James Lenskold

Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability

by James Lenskold


ISBN 13: 9780071413633

Format: Hardcover (256 pages)
Publisher: McGraw-Hill Professional
Published: 01 Aug 2003

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Winning at New Products: Accelerating the Process from Idea to Launch Winning at New Products: Accelerating the Process from Idea to Launch by Robert G. Cooper

Winning at New Products: Accelerating the Process from Idea to Launch

by Robert G. Cooper


ISBN 13: 9780201563818

Format: Paperback (384 pages)
Publisher: Perseus Books,U.S.
Published: Oct 1993
Other Format: Hardcover, Paperback

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Inside Information: Making Sense of Marketing Data Inside Information: Making Sense of Marketing Data by D. V. L. Smith, J. H. Fletcher

Inside Information: Making Sense of Marketing Data

by D. V. L. Smith, J. H. Fletcher


ISBN 13: 9780471495437

Format: Hardcover (250 pages)
Publisher: John Wiley & Sons
Published: 16 Jan 2001

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Uncommon Practice: People Who Deliver a Great Brand Experience Uncommon Practice: People Who Deliver a Great Brand Experience by Mr Shaun Smith, Mr Andy Milligan

Uncommon Practice: People Who Deliver a Great Brand Experience

by Mr Shaun Smith, Mr Andy Milligan


ISBN 13: 9780273659365

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 May 2002

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Brand Royalty: How the World's Top 100 Brands Thrive and Survive Brand Royalty: How the World's Top 100 Brands Thrive and Survive by Matt Haig

Brand Royalty: How the World's Top 100 Brands Thrive and Survive

by Matt Haig


ISBN 13: 9780749448264

Format: Paperback (329 pages)
Publisher: Kogan Page
Published: 03 Oct 2006

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Marketing Management: Providing, Communicating and Delivering Value Marketing Management: Providing, Communicating and Delivering Value by Bradley

Marketing Management: Providing, Communicating and Delivering Value

by Bradley


ISBN 13: 9780130653437

Format: Textbook Binding (990 pages)
Publisher: Prentice Hall
Published: 31 Mar 1995

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Moment of Truth: Redefining the Marketing Agenda Moment of Truth: Redefining the Marketing Agenda by Alan Mitchell, Andreas Bauer, Bjoern Bloching, Kai Howaldt

Moment of Truth: Redefining the Marketing Agenda

by Alan Mitchell, Andreas Bauer, Bjoern Bloching, Kai Howaldt


ISBN 13: 9781403998965

Format: Hardcover (200 pages)
Publisher: Palgrave Macmillan
Published: 13 Dec 2005

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The Product Manager's Handbook: The Complete Product Management Resource The Product Manager's Handbook: The Complete Product Management Resource by Linda Gorchels

The Product Manager's Handbook: The Complete Product Management Resource

by Linda Gorchels


ISBN 13: 9780658001352

Format: Hardcover (304 pages)
Publisher: McGraw-Hill Contemporary
Published: 01 Jan 2000
Other Format: Hardcover

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Positioning: The Battle for Your Mind Positioning: The Battle for Your Mind by Al Ries, Jack Trout

Positioning: The Battle for Your Mind

by Al Ries, Jack Trout


ISBN 13: 9780071373586

Format: Paperback (213 pages)
Publisher: McGraw-Hill Professional
Published: 01 Jan 2001

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