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Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability by James Lenskold

Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability

by James Lenskold


ISBN 13: 9780071413633

Format: Hardcover (256 pages)
Publisher: McGraw-Hill Professional
Published: 01 Aug 2003

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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity by Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

by Jean Noel Kapferer


ISBN 13: 9780749420697

Format: Paperback (320 pages)
Publisher: Kogan Page Ltd
Published: 21 Sep 1997

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Moment of Truth: Redefining the Marketing Agenda Moment of Truth: Redefining the Marketing Agenda by Alan Mitchell, Andreas Bauer, Bjoern Bloching, Kai Howaldt

Moment of Truth: Redefining the Marketing Agenda

by Alan Mitchell, Andreas Bauer, Bjoern Bloching, Kai Howaldt


ISBN 13: 9781403998965

Format: Hardcover (200 pages)
Publisher: Palgrave Macmillan
Published: 13 Dec 2005

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Marketing Management for Non-profit Organizations Marketing Management for Non-profit Organizations by Adrian Sargeant

Marketing Management for Non-profit Organizations

by Adrian Sargeant


ISBN 13: 9780198775669

Format: Paperback (320 pages)
Publisher: Oxford University Press
Published: 01 Mar 1999
Other Format: Paperback

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Inside Information: Making Sense of Marketing Data Inside Information: Making Sense of Marketing Data by D. V. L. Smith, J. H. Fletcher

Inside Information: Making Sense of Marketing Data

by D. V. L. Smith, J. H. Fletcher


ISBN 13: 9780471495437

Format: Hardcover (250 pages)
Publisher: John Wiley & Sons
Published: 16 Jan 2001

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Uncommon Practice: People Who Deliver a Great Brand Experience Uncommon Practice: People Who Deliver a Great Brand Experience by Mr Shaun Smith, Mr Andy Milligan

Uncommon Practice: People Who Deliver a Great Brand Experience

by Mr Shaun Smith, Mr Andy Milligan


ISBN 13: 9780273659365

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 May 2002

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Brand Royalty: How the World's Top 100 Brands Thrive and Survive Brand Royalty: How the World's Top 100 Brands Thrive and Survive by Matt Haig

Brand Royalty: How the World's Top 100 Brands Thrive and Survive

by Matt Haig


ISBN 13: 9780749448264

Format: Paperback (329 pages)
Publisher: Kogan Page
Published: 03 Oct 2006

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The Product Manager's Handbook: The Complete Product Management Resource The Product Manager's Handbook: The Complete Product Management Resource by Linda Gorchels

The Product Manager's Handbook: The Complete Product Management Resource

by Linda Gorchels


ISBN 13: 9780658001352

Format: Hardcover (304 pages)
Publisher: McGraw-Hill Contemporary
Published: 01 Jan 2000
Other Format: Hardcover

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Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management by Philip Kotler, Alice Tybout

Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management

by Philip Kotler, Alice Tybout


ISBN 13: 9780471690160

Format: Hardcover (352 pages)
Publisher: John Wiley & Sons
Published: 25 Oct 2005

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Management of Retail Buying Management of Retail Buying by Chris Thomas, R. Patrick Cash, John W. Wingate, Joseph S. Friedlander

Management of Retail Buying

by Chris Thomas, R. Patrick Cash, John W. Wingate, Joseph S. Friedlander


ISBN 13: 9780471723257

Format: Paperback (288 pages)
Publisher: John Wiley & Sons
Published: 10 Aug 2005

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The Product Managers Handbook, 3E The Product Managers Handbook, 3E by Linda Gorchels

The Product Managers Handbook, 3E

by Linda Gorchels


ISBN 13: 9780071459389

Format: Hardcover (408 pages)
Publisher: McGraw-Hill Professional
Published: 01 Dec 2005
Other Format: Hardcover

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Marketing Management: Providing, Communicating and Delivering Value Marketing Management: Providing, Communicating and Delivering Value by Bradley

Marketing Management: Providing, Communicating and Delivering Value

by Bradley


ISBN 13: 9780130653437

Format: Textbook Binding (990 pages)
Publisher: Prentice Hall
Published: 31 Mar 1995

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