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Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability by James Lenskold

Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability

by James Lenskold


ISBN 13: 9780071413633

Format: Hardcover (256 pages)
Publisher: McGraw-Hill Professional
Published: 01 Aug 2003

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Uncommon Practice: People Who Deliver a Great Brand Experience Uncommon Practice: People Who Deliver a Great Brand Experience by Mr Shaun Smith, Mr Andy Milligan

Uncommon Practice: People Who Deliver a Great Brand Experience

by Mr Shaun Smith, Mr Andy Milligan


ISBN 13: 9780273659365

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 May 2002

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Positioning: The Battle for Your Mind, 20th Anniversary Edition Positioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries, Jack Trout

Positioning: The Battle for Your Mind, 20th Anniversary Edition

by Al Ries, Jack Trout


ISBN 13: 9780071359160

Format: Hardcover (246 pages)
Publisher: McGraw-Hill Professional
Published: 01 Dec 2000

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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity by Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

by Jean Noel Kapferer


ISBN 13: 9780749420697

Format: Paperback (320 pages)
Publisher: Kogan Page Ltd
Published: 21 Sep 1997
Other Format: Paperback

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Successful Product Management (Sales & Marketing Series) Successful Product Management (Sales & Marketing Series) by Stephen Morse

Successful Product Management (Sales & Marketing Series)

by Stephen Morse


ISBN 13: 9780749427023

Format: Paperback (150 pages)
Publisher: Kogan Page Ltd
Published: 28 Jun 1998

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Creating Passion Brands: Getting to the Heart of Branding Creating Passion Brands: Getting to the Heart of Branding by Helen Edwards, Derek Day

Creating Passion Brands: Getting to the Heart of Branding

by Helen Edwards, Derek Day


ISBN 13: 9780749443702

Format: Hardcover (352 pages)
Publisher: Kogan Page
Published: 03 Jun 2005

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Pocket Guide to the Marketing Plan Pocket Guide to the Marketing Plan by Malcolm McDonald, Peter Morris, George Parkin

Pocket Guide to the Marketing Plan

by Malcolm McDonald, Peter Morris, George Parkin


ISBN 13: 9780750626422

Format: Paperback (96 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 06 Nov 1995

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig


ISBN 13: 9780749444334

Format: Paperback (260 pages)
Publisher: Kogan Page
Published: 03 Aug 2005

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Product Leadership: Creating and Launching Superior New Products Product Leadership: Creating and Launching Superior New Products by Robert G. Cooper

Product Leadership: Creating and Launching Superior New Products

by Robert G. Cooper


ISBN 13: 9780738201566

Format: Paperback (314 pages)
Publisher: Perseus Books
Published: 29 Jul 1999

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Winning at New Products: Accelerating the Process from Idea to Launch Winning at New Products: Accelerating the Process from Idea to Launch by Robert G. Cooper

Winning at New Products: Accelerating the Process from Idea to Launch

by Robert G. Cooper


ISBN 13: 9780738204635

Format: Paperback (416 pages)
Publisher: Perseus Books
Published: 03 May 2001
Other Format: Paperback

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