Internationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life’s problems – from how to deal with a Christmas card list that’s fast becoming unmanageable to whether or not you should have children.

Ariely changed the way we view ourselves, how we think and how we act, with his book Predictably Irrational. In his immensely popular Wall Street Journal advice column, where readers “Ask Ariely” for his help with various dilemmas, he provides a logical view on the seemingly illogical, shedding light on the most curious minutiae of human behaviour.

With a helping hand from legendary New Yorker cartoonist William Haefeli, Ariely’s new book will make you laugh at the ridiculous aspects of our daily existence just as you gain a new perspective on how to handle the inevitable challenges that life brings us all. 

'With Ariely's level of expertise there's always the risk of sounding condescending and dry, but his humble, playful delivery feels like sage advice from a friend from start to finish'.

'Amidst the humour, Ariely provides practical advice to problems and manages to turn seemingly impossibly illogical situations into curiously logical solutions'.

"There is nobody better placed to solve your problems than Dan Ariely. A funny, addictive, life-changing book."

"In this thoroughly entertaining book Dan provides insightful advice to a vast range of human problems. I loved it."

"From advice on relationships to insight on superstitions, Irrationally Yours is as informative as it is witty. I really enjoyed reading it."

"The human brain is one of the largest mysteries in the world.  Trying to understand its complexities and improve our behaviour is one of the main challenges society deals with. In Irrationally Yours, Dan shares with us some of these mysteries and the tools for accomplishing this task."

Dan Ariely is James B. Duke Professor of Psychology and Behavioral Economics at Duke University and bestselling author of Predictably Irrational: The Hidden Forces that Shape Our Decisions. He lives in North Carolina with his wife, Sumi, and their two creative children, Amit and Neta.