Marketing and Selling Your Handmade Jewelry

Marketing and Selling Your Handmade Jewelry

by VikiLareau (Author)


A majority of women who take up beading as a hobby end up selling their work - at home parties, craft fairs, fine galleries, or on eBay. The Complete Guide to Marketing and Selling Handmade Jewelry provides the practical advice and encouragement to do it right and do it with flair. First step: Match your design style and time commitment with the most appropriate target market. Second step: Learn the nitty-gritty of setting up a home-based business. Third step: Develop a distinctive look for brochures, ads, hang tags, show signage. Last but not least: Master the fine art of pricing for a profit. The reader will revel in the success stories of women who have made it work. Viki Lareau, co-owner of The Bead Factory in Tacoma, Washington, and co-founder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewelry-makers on their way to success. This book is a compilation of her knowledge, wisdom, and experience - an essential business guide for creative jewelry artists.


Save:$17.76 (88%)


4 in stock

More Information

Format: Paperback
Pages: 96
Publisher: Interweave Press Inc
Published: Jan 2007

ISBN 10: 1596680245
ISBN 13: 9781596680241

Media Reviews

Optimistic, but also straightforward, helpful, and honest. - Guide to Jewelry Making

Pricing is always a problem for crafters and here Lareau's formula comes to the rescue. -

You will find so much information that you may want to consider frequent breaks just to soak it all in. - Mat-Su Valley Bead Society newsletter

If you're serious about starting a jewelry-making business, then the place to start is with [this book]. - Detroit News Crafts Blog

The wealth of useful tips and tricks contained within the pages of the book come to life in stories about women who have been successful at starting and running their jewelry businesses...The perfect reference guide for any potential jewelry entrepreneur. - BeadUnique

This book is a compilation of Viki's knowledge, wisdom, and essential business guide for creative jewelry artists. - The Bead

Author Bio
Viki Lareau has been in the jewelry making business for more than 20 years. She majored in fashion marketing and worked in jewelry sales at Nordstrom for several years. She left Nordstrom to help expand a chain of bead stores across the United States and Canada. It was there she met and married Mark Lareau. Shortly after, they opened their own bead store, The Bead Factory, in Tacoma, Washington. Both Viki and Mark teach nationally and also are founders and directors of the Puget Sound Bead Festival, now in its tenth year.