When you buy a used copy YOU SAVE
Carbon Dioxide
3.23Kg of CO2
Water
404 litre(s) of Water
Tree
0.0242 Tree(s)
donate
1 book donated to global literacy projects

Global Marketing

4.10 ( 21 Ratings by Goodreads)
Global Marketing

Global Marketing

(Author)
4.10 (21 Ratings by Goodreads)
paperback
Published: 20 January, 2020
Standard worldwide delivery by Thu, June 18 - Tue, June 23
Order within 0
Promo Badge
Condition: USED
$15.93
RRP $92.03
You save $76.11 (83%)
Price includes shipping
Available 1 in stock
- +
Add to basket Wishlist This
FREE Returns within 30 days
More Details

Popular Books by Svend Hollensen

View All Books by Svend Hollensen
International Marketing
International Marketing
Svend Hollensen
$24.56 $25.24
New
Add to basket
Global Marketing
Global Marketing
Svend Hollensen
$99.32
New
Add to basket
Global Marketing
Global Marketing
Svend Hollensen
$14.27 $69.36
Used
Add to basket
Essentials of Global Marketing
Essentials of Global Marketing
Svend Hollensen
$10.57 $93.37
Used
Add to basket
The Quintessence of Marketing
The Quintessence of Marketing
Svend Hollensen
$64.81
New
Add to basket
Global Marketing: A decision-oriented approach
Global Marketing: A decision-oriented approach
Svend Hollensen
$11.49 $57.35
Used
Add to basket
Digital Leadership und New Work in 100 Minuten
Digital Leadership und New Work in 100 Minuten
Svend Hollensen
$21.26
New
Add to basket
Marketing in 100 Minuten
Marketing in 100 Minuten
Svend Hollensen
$20.84 $21.32
New
Add to basket
Kundenzufriedenheit und Kundenbindung in der Tankstellenbranche. Eine empirische Studie am Beispiel einer Markentankstelle
Kundenzufriedenheit und Kundenbindung in der Tankstellenbranche. Eine empirische Studie am Beispiel einer Markentankstelle
Svend Hollensen
$35.50 $53.23
New
Add to basket
Social Media Marketing
Social Media Marketing
Svend Hollensen
$15.89
Used
Add to basket

Description

Learn and develop essential skills around core global marketing strategies.

Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world.

This textbook is ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. Fully updated, this new edition covers the latest technologies, trends and practices in Global Marketing, including AI, the shared economy, subscription-based pricing and omnichannel strategies.

Key Features include:

  • A clear structure around the five main decisions marketing executives face in connection to the global marketing processes
  • Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world
  • End-of-part and end-of-chapter case studies to help you understand how the theory relates to real-world applications
  • Updated case studies, including new chapter cases on Bumble, Jissbon and Waymo

With cutting-edge case studies and a focus on the impact of new technologies on international marketing, this edition continues to be the most up-to-date and comprehensive text around the discipline.

See more

More Details

Type Book
ISBN13 9781292251806
ISBN10 1292251808
Number Of Pages 808
Item Weight 1502 g
Product Dimensions 195 x 265 x 30 mm
Publisher / Reseller Pearson Education Limited
Format paperback
Edition 8th edition
See More +

GoodReads Reviews

Author's Bio

Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.

Show more