Persuasive Business Proposals: Writing to Win More Customers, Clients and Contracts

Persuasive Business Proposals: Writing to Win More Customers, Clients and Contracts

3.73 (168 Ratings by Goodreads)
Paperback
ISBN13: 9780814471531
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3 item(s) in stock
£12.99
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With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment. By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on: how to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others; and, the Seven Worst Proposal Mistakes illustrated with real-world examples. This is an essential book for anyone seeking to win contracts and sell projects .

Type Book
Number Of Pages 248
Item Height 20 mm
Item Width 152 mm
Item Weight 385 Gram
Product Dimensions 152 x 20 x 226
Publisher Amacom
Format Paperback | 248

Writing That Works: This book contains valuable advice for writers who have to sell either their organization's or their department's products and services. What's more, Sant writes clearly and concisely, and his wry humor and use of real -- and sometimes awful --examples adds to the readability. Use the book yourself or pass it on to departments that are writing bad proposals, and Sant assures readers most of them are.


Writing That Works: This book contains valuable advice for writers who have to sell either their organization's or their department's products and services. What's more, Sant writes clearly and concisely, and his wry humor and use of real -- and sometimes awful --examples adds to the readability. Use the book yourself or pass it on to departments that are writing bad proposals, and Sant assures readers most of them are.


This book contains valuable advice for writers who have to sell either their organization's or their department's products and services. What's more, Sant writes clearly and concisely, and his wry humor and use of real -- and sometimes awful --examples adds to the readability. Use the book yourself or pass it on to departments that are writing bad proposals, and Sant assures readers most of them are. -- Writing That Works


This book contains valuable advice for writers who have to sell either their organization's or their department's products and services. What's more, Sant writes clearly and concisely, and his wry humor and use of real -- and sometimes awful --examples adds to the readability. Use the book yourself or pass it on to departments that are writing bad proposals, and Sant assures readers most of them are. -- Writing That Works

Tom Sant (San Luis Obispo, CA) is a world-renowned proposal consultant whose clients range from small entrepreneurial operations to Global 500 companies including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world's most widely used proposal automation systems: ProposalMaster and RFPMaster.