Advertising to Children: Concepts and Controversies (1-Off Series)

Advertising to Children: Concepts and Controversies (1-Off Series)

by M . Carole Macklin (Editor), LesCarlson (Editor)

Synopsis

Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.

This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

$2.72

Save:$42.67 (94%)

Quantity

1 in stock

More Information

Format: Paperback
Pages: 336
Publisher: Sage Publications, Inc
Published: 26 Aug 1999

ISBN 10: 0761912851
ISBN 13: 9780761912859